Back to Moral Collective
🔒 Privacy Summary
The short version: We collect almost no data about you personally. No accounts, no profiles, no tracking across websites. However, this site displays advertisements through Google AdSense, which uses cookies and may collect data for ad personalization.
- ✅ Our data collection - Minimal and anonymous
- ⚠️ Google AdSense data collection - For advertising personalization (details below)
- ✅ Your choice - You can opt out of personalized ads
- ✅ Complete transparency - Everything is explained below
1. Information We Collect
We separate our data collection from Google AdSense's data collection to be completely transparent:
What Moral Collective Collects
| Data Type |
What It Is |
Why We Need It |
How Long We Keep It |
| Global Counter Value |
The sum of all good/evil clicks |
Core experiment functionality |
Permanently (it's the whole point!) |
| Session State |
Whether sessions are active/quiet |
UI display and timing coordination |
Real-time only, automatically cleared |
| Connection IDs |
Temporary anonymous identifiers |
Managing active clicker slots (100 max) |
Auto-deleted when you leave the site |
That's everything we collect. No personal information, no tracking, no user accounts.
What We Don't Collect
- Names, email addresses, or contact information
- User accounts, passwords, or profiles
- IP addresses or location data
- Device information or browser fingerprints
- Individual clicking patterns or behavioral data
- Cross-site browsing history
- Personal preferences or settings
🎯 Google AdSense & Advertising
Important: This website uses Google AdSense to serve advertisements. Google AdSense collects and uses data for advertising purposes as described in Google's privacy policies.
What Google AdSense May Collect:
- Cookies and similar technologies to track your visits and ad preferences
- Device and browser information (screen size, browser type, operating system, etc.)
- General location data (country/region level, not precise location)
- Website interaction data (pages visited, time spent on site)
- Ad interaction data (what ads you view, click, or interact with)
- Interest categories based on your browsing behavior across Google's ad network
How Google AdSense Uses This Data:
- Serve personalized advertisements based on your interests and browsing history
- Measure ad effectiveness and improve ad quality
- Prevent fraud and ensure advertiser and publisher safety
- Provide analytics about ad performance to website owners
- Improve Google's advertising services across their network
Google's Privacy Policies
For complete details about Google's data practices:
2. Your Advertising Choices
Opt Out of Personalized Ads
You have several options to control advertising:
Note: Opting out of personalized ads doesn't mean you'll see fewer ads. You'll still see advertisements, but they may be less relevant to your interests.
3. How We Use Information
Our Use of Data
- Display the global counter to all participants in real-time
- Coordinate sessions (every 20 minutes, 90 seconds active)
- Manage participation (100 active clickers, unlimited passive viewers)
- Prevent abuse (bot detection, spam prevention)
Google AdSense's Use of Data
- Serve targeted advertisements from Google's advertising network
- Measure and improve ad performance across Google's publisher network
- Prevent fraud and ensure advertiser and publisher safety
- Provide site analytics related to advertising performance
- Improve Google's advertising services and algorithms
4. Information Sharing
What We Share
- The global counter value - This is public and visible to everyone by design
- Nothing else - We don't have personal information to share
What Google AdSense Shares
Google may share data with:
- Advertising partners and networks within Google's ecosystem
- Analytics and measurement companies for performance tracking
- Fraud prevention services to ensure ad quality and safety
- Legal authorities when required by law or to protect rights and safety
All sharing is done in accordance with Google's privacy policies and applicable privacy laws.
5. Cookies and Tracking Technologies
Our Cookies
We don't use cookies. Our site functions without storing any information on your device for core functionality.
Google AdSense Cookies and Tracking
Google AdSense uses various tracking technologies including:
- HTTP Cookies to remember preferences and track visits
- Local Storage for ad optimization and performance
- Pixel Tags/Web Beacons for analytics and ad measurement
- JavaScript Tags for ad serving and measurement
- Server Logs for performance monitoring and fraud prevention
Types of Cookies Used:
- Essential Cookies: Required for basic ad serving functionality
- Performance Cookies: Help optimize ad delivery and site performance
- Analytics Cookies: Measure site usage and ad effectiveness
- Advertising Cookies: Serve relevant ads and measure their performance
- Preference Cookies: Remember your ad choices and optimize your experience
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to:
- See what cookies are stored and by whom
- Delete all or specific cookies
- Block cookies from specific sites or all sites
- Set preferences for different types of cookies
Note: Blocking certain cookies may affect ad delivery and site functionality.
6. Data Security
Our Security Measures
- HTTPS encryption for all data transmission
- Firebase security rules preventing unauthorized access
- Minimal data storage - less data means less risk
- No personal information to be compromised
Google's Security
- Industry-standard encryption for data transmission and storage
- Secure data centers with physical and digital access controls
- Regular security audits and compliance monitoring
- Fraud detection systems to protect against malicious activity
- Data minimization practices to reduce privacy risk
For details, see Google's Security Practices.
7. International Data Transfers
This website can be accessed globally. Both our minimal data and Google's advertising data may be processed in various countries, including the United States. Google provides appropriate safeguards for international data transfers under applicable privacy laws, including:
- Standard Contractual Clauses (SCCs) for EU data transfers
- Adequacy decisions where applicable
- Additional safeguards as required by local privacy laws
8. Your Privacy Rights
Regarding Our Data
Since we don't collect personal information, most privacy law rights don't apply. However:
- Right to know - Everything is explained in this policy
- Right to participate anonymously - Built into our design
- Right to leave - Simply close your browser
Regarding Google AdSense Data
For advertising data, you may have rights under applicable privacy laws including:
- Access - See what data Google has about you through Google Account
- Correction - Fix incorrect information in your Google Account
- Deletion - Request removal of your data through Google's privacy controls
- Portability - Get a copy of your data through Google Takeout
- Opt-out - Stop personalized advertising through Google Ad Settings
- Object - Object to certain types of data processing
Exercise these rights through Google's Privacy Controls.
9. Children's Privacy (COPPA)
We don't knowingly collect personal information from children under 13. Since our site doesn't collect personal information from anyone, it's inherently COPPA-compliant for our data collection.
For advertising: Google AdSense has policies regarding children's data and complies with applicable children's privacy laws including COPPA. If you're under 13 or a parent concerned about children's advertising exposure, please review Google's policies and consider using parental controls or ad blockers.
10. Regional Privacy Laws
GDPR (European Users)
Our compliance: We don't process personal data as defined by GDPR.
Google's compliance: Google provides GDPR-compliant advertising services, including:
- Lawful basis for processing (consent, legitimate interests)
- Transparent privacy notices and consent mechanisms
- Data subject rights fulfillment
- Data protection impact assessments where required
- International transfer safeguards
CCPA (California Users)
Our compliance: We don't collect personal information as defined by CCPA.
Google's compliance: Google provides mechanisms for California residents to exercise their privacy rights regarding advertising data, including rights to know, delete, and opt-out.
Other Regional Laws
Google also complies with other applicable privacy laws including Brazil's LGPD, Canada's PIPEDA, and other regional privacy regulations.
11. Changes to This Policy
We may update this privacy policy occasionally. Significant changes will be announced on the main site. Changes might include:
- Updates to Google AdSense practices
- New privacy law requirements
- Changes to our minimal data collection (unlikely)
- Addition of new third-party services
12. Contact Information
Questions about this privacy policy or our data practices?
Email: goodvsevil.clicker@protonmail.com
For questions about Google's data collection and advertising:
Philosophy: We believe privacy and advertising can coexist through transparency and user choice. We collect minimal data for our experiment while clearly explaining Google AdSense practices so you can make informed decisions about your digital experience.
Last Updated: June 2025
Effective Date: June 2025